Abstract
While some believe and argue that TTIP is “dead”, this dissertation demonstrates why much of the TTIP negotiation content is more relevant today than ever before in connection with the ongoing EU-US trade negotiations that have been picking up new speed. From the Transatlantic Trade and Investment Partnership (TTIP) to the Trump administration trade war, this dissertation examines the transatlantic trade relationship between the European Union and the United States as well as the policy impact on both sides of the Atlantic. This dissertation also provides policy recommendations for both sides on how to move forward based on the analysis. A future outlook for trade in the 21st century is provided drawing on trade history between the two entities over the years up until the current 2020 trends. Case Studies examining the Automotive Industry as well as the Pharmaceutical Sector demonstrate opportunities for business in the transatlantic economy. Overall, (Public) Health Policy as well as Environmental Challenges including Climate & Energy Policy must be tackled together on both sides of the Atlantic in order to also solve trade obstacles regarding pharmaceutical and medical equipment markets supply chain issues.