Extend profits, not product lines

Journal article

John A. Quelch and David Kenny

Harvard Business Review, Vol.72(5), pp.153-160

1994

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Title: Extend profits, not product lines
Creators: John A. Quelch
David Kenny
Publication Details: Harvard Business Review, Vol.72(5), pp.153-160
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Resource Type: Journal article
Record Identifier: 991031718560802976