Advertising and Promotion Management

Book

John A. Quelch and Paul Farris

1987

Files and links (4)

url

https://lens.org/135-280-536-437-118View

url

https://www.hbs.edu/faculty/Pages/item.aspx?num=14303View

url

https://www.amazon.com/Advertising-Promotion-Management-Paul-Farris/dp/0894642383View

url

http://www.hbs.edu/faculty/Pages/item.aspx?num=14303View

11 Record Views

Title: Advertising and Promotion Management
Creators: John A. Quelch
Paul Farris
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Resource Type: Book
Record Identifier: 991031718559902976