Consumer Behavior for Marketing Managers

Book

Ian Fenwick and John A. Quelch

1984

Files and links (3)

url

https://lens.org/107-468-500-556-958View

url

http://ci.nii.ac.jp/ncid/BA03757757View

url

https://www.amazon.com/Consumer-Behavior-Marketing-Managers-Fenwick/dp/0205081207View

6 Record Views

Title: Consumer Behavior for Marketing Managers
Creators: Ian Fenwick
John A. Quelch
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Resource Type: Book
Record Identifier: 991031718563302976