Abstract
Chapter 6 discusses the use of segmentation strategies in healthcare as tools for understanding differences among groups of consumers. Segmentation makes it possible for a business to target its customers and design, market, price, and distribute its products in the most efficient and effective way. By segmenting the population they care for, healthcare organizations and even individual clinicians can focus their efforts on what is important to those they most want to care for. After highlighting several examples of successful segmentation strategies from different kinds of healthcare firms, this chapter discusses the future of segmentation, given the advances in big data analysis and artificial intelligence.