- Title
- Europe : le defi marketing
- Creators
- John A. QuelchRobert D. BuzzellEric SalamaAndré TordjmanChristophe Favre
- Academic Unit
- Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
- Resource Type
- Book
- Record Identifier
- 991031718549302976
Book
Europe : le defi marketing
1992
Metrics
9 Record Views