Abstract
I. DESIGNING STRATEGIES FOR GLOBAL COMPETITION. Case 1: Ingvar Kamproad and IKEA. Case 2: Komatsu Ltd.: Progect G's and Globalization. Case 3: Skandia AFS. Case 4: McKinsey & Co. Case 5: Bayer AG (A). II. GLOBAL EXPANSION STRATEGIES. Case 1: Bajaj Auto Ltd. Case 2: Mary Kay Cosmetics: Asian Market Entry. Case 3: Vietnam: Market Entry Decisions. Case 4: Air Miles. Case 5: Orbital Sciences: ORBCOMM. III. GLOBAL MARKETING PROGRAMS. Case 1: Gallo Rice. Case 2: Sony Corporation: Car Navigation Systems. Case 3: AB Sandvik Saws & Tools: The Ergo Strategy. Case 4: Planet Reebok (A). Case 5: DHL Worldwide Express. IV. MARKETING IN EMERGING MARKETS. Case 1: Braas GmbH (A). Case 2: Koi Holding: Arielik White Goods. Case 3: Harlequin Romances-Poland. Case 4: EMDICO (A). Case 5: Gillette Indonesia. V. MANAGING INTERNATIONAL PARTNERS. Case 1: Loctite Corporation-International Distribution. Case 2: Pechazur. Case 3: MasterCard & World Championship Soccer. Case 4: Jurassic Park. Case 5: Disney Consumer Products in Lebanon. VI. ORGANIZING AND CONTROLLING GLOBAL MARKETING OPERATIONS. Case 1: Global Client Management (A1). Case 2: Global Client Management (B1). Case 3: Bausch & Lomb: Regional Organization. Case 4: Hewlett Packard: European Remarketing Operation. Case 5: Becton Dickinson: Worldwide Blood Collection Team. Case 6: ABB's Relay Business: Building and Managing a Global Matrix. VII. SPECIAL ISSUES IN GLOBAL MARKETING. Case 1: Weissberg GmbH. Case 2: Lexus & the USTR. Case 3: Astra Sports (A). Case 4: Astra Sports (B). Case 5: TRADE'ex: The Stock Exchange of the Computer Industry.