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Marketing Management: Text and Cases
Book

Marketing Management: Text and Cases

Rajiv Lal, John A. Quelch and V. Kasturi Rangan
1993

Abstract

Primarily a Harvard case book with introductions to each case. Cases covered include industrial, services, consumer oriented companies, and institutions.
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https://lens.org/029-432-282-825-459View
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https://openlibrary.org/books/OL1727322M/Marketing_managementView
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https://www.taylorfrancis.com/books/9780203862261View
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https://www.amazon.com/Marketing-Management-Robert-J-Dolan/dp/007249980XView
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https://www.taylorfrancis.com/books/mono/10.4324/9780203862261/marketing-management-robert-stevens-david-loudon-bruce-wrennView

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