Multinational Marketing Management

Book

Robert D. Buzzell and John A. Quelch

1988

Files and links (3)

url

https://lens.org/126-608-945-391-368View

url

http://ci.nii.ac.jp/ncid/BA04290981View

url

https://www.hbs.edu/faculty/Pages/item.aspx?num=16854View

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Title: Multinational Marketing Management
Creators: Robert D. Buzzell
John A. Quelch
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Resource Type: Book
Record Identifier: 991031718611802976