- Title
- Readings in modern marketing
- Creators
- John A Quelch
- Publisher
- Chinese University Press; Hong Kong
- Number of pages
- XII, 755
- ISBN
- 9789629962791; 9629962799
- Academic Unit
- Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
- Language
- English
- Resource Type
- Book
- Record Identifier
- 991031716765702976
Book
Readings in modern marketing
Chinese University Press
2006
Metrics
2 Record Views