Abstract
"A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"--
- Title
- The digital multinational
- Creators
- Satish NambisanYadong Luo
- Series
- Management on the cutting edge series
- Publisher
- The MIT Press; Cambridge, Massachusetts
- Number of pages
- xiv, 246 pages
- ISBN
- 9780262046329; 0262046326
- Academic Unit
- Miami Herbert Business School; MHBS - Management
- Language
- English
- Resource Type
- Book
- Record Identifier
- 991031716657302976