The global market: developing a strategy to manage across borders

Book

John A Quelch, Rohit Deshpande and ebrary, Inc

The Jossey-Bass business & management series, Jossey-Bass, 1st ed.

2004

Abstract

Export marketing

Globalization

International business enterprises

Management

Marketing

6 Record Views

Title: The global market
Creators: John A Quelch
Rohit Deshpande
ebrary, Inc
Series: The Jossey-Bass business & management series
Publisher: Jossey-Bass; San Francisco
Edition: 1st ed.
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Language: English
Resource Type: Book
Record Identifier: 991031716762502976