This chapter explores the widespread presence of brands, ads, and marketing messages in children's everyday lives. Through the lens of the consumer socialization framework, it examines how advertising literacy develops in children and adolescents at different ages. The chapter reviews the outcomes associated with exposure to commercial content, including the promotion of consumerism, materialism, gender and sexuality, food choices, smoking, drinking, and gambling. It also provides guidelines for helping children navigate advertising based on established advertising and media literacy frameworks and intervention studies.
- Advertising/Commercialization
- Regina Jihea Ahn
- Erica Scharrer (Editor)
- Children, Media, and Technology, pp.229-250
- Routledge
- 1
- School of Communication; School of Communication - Strategic Communication
- English
- Book chapter
- 991032562940102976