Abstract
This chapter explains the author’s familiarity with the cultural values from within the communities that produce the various musical styles and genres promoted through events and recordings in work as a music scholar. The chapter presents some of the very practical steps one can take to become proficient in the basics of graphic design and marketing strategies, but also the ways in which most ethnomusicology students are already developing skills and knowledge to design and implement successful marketing campaigns and use social media to increase an organization or project’s visibility in their community. What the chapter proposes is not an overhaul of curricular offerings, but rather a reframing of specific course assessments in which the learning objectives emphasize not only the acquisition of cultural and musical knowledge and the development of critical thinking skills, but also the practical and applicable skills that professionals can list in their résumés (their toolkit, if you will) when they enter the job market.