Abstract
As mentioned in the previous chapter, population medicine is receiving a lot of attention nowadays. The increase in chronic diseases, in fact, has played a large role in prompting this change to becoming more holistic and socially sensitive (Longino and Murphy 1995: 71–95; Halfon et al. 2014). Part of this trend includes becoming community-based. The medical and other literature is replete with this term, along with pleas to adopt this orientation. The basic charge is that services will be more effective and sustainable, if communities are incorporated fully into the planning, implementation, and evaluation of interventions (Israel et al. 1998; Cwikel 2006: 3–22).