DIGITAL AND SOCIAL MEDIA RESEARCH

Book chapter

Zoey Chen and Andrew T. Stephen

Handbook of Research Methods in Consumer Psychology, pp.358-370

Routledge

2019-01-01

Abstract

Business

Business & Economics

Psychology

Psychology, Multidisciplinary

Social Sciences

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Source: InCites

Title: DIGITAL AND SOCIAL MEDIA RESEARCH
Creators: Zoey Chen - Marketing
Andrew T. Stephen - University of Oxford
Contributors: F R Kardes (Editor)
P M Herr (Editor)
N Schwarz (Editor)
Publication Details: Handbook of Research Methods in Consumer Psychology, pp.358-370
Publisher: Routledge; ABINGDON
Number of pages: 13
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Book chapter
Record Identifier: 991031718456402976