Humanizing Chatbots for Interactive Marketing

Book chapter

The Palgrave Handbook of Interactive Marketing, pp.255-273

2023-01-01

Abstract

Anthropomorphism

Chatbot

Human-Computer Interaction

Social Cues

Uncanny Valley

1 Record Views

Title: Humanizing Chatbots for Interactive Marketing
Creators: Wan Hsiu Sunny Tsai - University of Miami, Coral Gables, FL, United States
Ching Hua Chuan - University of Miami, Coral Gables, FL, United States
Publication Details: The Palgrave Handbook of Interactive Marketing, pp.255-273
Number of pages: 19
Academic Unit: CIM - INTERACTIVE MEDIA Department; School of Communication; School of Communication - Strategic Communication; School of Communication - Cinema & Interactive Media
Language: English
Resource Type: Book chapter
Record Identifier: 991032796163902976