Abstract
It is helpful to apply the concept of value chain to the analysis of market entry strategies. The
concept is rooted in the notion that every firm performs a collection of activities in order to deliver
something of value-namely, a product or service-to its customers. The set of interconnected
activities that a firm conducts can be conveniently represented in a value chain diagram. 1 The
specifics of a value chain inevitably vary from industry to industry and often also vary from firm
to firm within the same industry, reflecting the underlying economics of the firm’s activities for the
creation and delivery of its product or service.