Abstract
The primary purpose of this chapter is to analyze the methodological characteristics of media management and economics articles published in the International Journal on Media Management and the Journal of Media Economics from 2004 to 2016 and extend the results of a similar previous content analysis conducted by Beam (2006) and Hollifield and Coffey (2006). Specifically, it investigates the units of analysis, data collection methods, sampling approaches, and statistical analyses used in these scholarly media management and economics studies. Results are reported both in the aggregate and by individual journals as well as by two separate time frames (2004–2009 and 2010–2016). The typical media management and economics article in both journals combined was quantitative in orientation, relied on secondary data, used nonprobabilistic sampling, and based its analysis on regression models.
This chapter analyzes the methodological characteristics of media management and economics articles published in the International Journal on Media Management (IJMM) and the Journal of Media Economics (JME) from 2004 to 2016. It describes seven methodological variables in all research articles published in the IJMM and the JME from 2004 to 2016. These are unit of analysis; methodological approach; primary data collection method; use of case study; primary sampling approach; highest level of statistical analysis; and primary type of statistical analysis. IJMM and JME were selected for the analysis because they are the primary dedicated peer-reviewed journals in media management and economics. The chapter provides some methodological results from the content analysis of the 1988-2003 media management and economics research articles by Beam and Hollifield and Coffey in the first edition of the Handbook. It investigates the units of analysis, data collection methods, sampling approaches, and statistical analyses used in these scholarly media management and economics studies.