Abstract
The notion of phenomenal look has been invoked in various contexts to argue for a range of philosophical positions. Chisholm appealed to his non-comparative looks to argue for the theory of appearing. Jackson made appeal to this notion in an argument for the sense-datum theory. More recently, Susanna Siegel and Susanna Schellenberg have provided arguments that rest on the notion of phenomenal looks to argue for the view that visual experience has content. And Kathrin Glüer has invoked this notion to argue for the view that visual experiences are beliefs with phenomenal-look contents. In this chapter, the author provides an overview of these arguments and offers some reasons for thinking that only the arguments in favor of what Siegel has called ‘the weak content view’ succeed.