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- Title
- Social Marketing
- Creators
- Sara Mijares St. George - University of South CarolinaDawn Wilson - University of South Carolina
- Publication Details
- Encyclopedia of Behavioral Medicine, pp.1836-1838
- Publisher
- Springer New York; New York, NY
- Academic Unit
- Miller School of Medicine; Center for Family Studies; UMMG Department of Public Health Sciences Research
- Language
- English
- Resource Type
- Book chapter
- Record Identifier
- 991031725587802976