User Design through Self-Customization

Book chapter

Claudia Townsend, Ulrike Kaiser and Martin Schreier

The Cambridge Handbook of Consumer Psychology, pp.233-254

Cambridge University Press

2015-09-09

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Title: User Design through Self-Customization
Creators: Claudia Townsend - Marketing
Ulrike Kaiser - Institute for Marketing Management
Martin Schreier - Institute for Marketing Management
Publication Details: The Cambridge Handbook of Consumer Psychology, pp.233-254
Publisher: Cambridge University Press
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Book chapter
Record Identifier: 991031718439602976