Abstract
Many factors contribute to the willingness of individual citizens to adopt eGovernment systems for filing taxes online, for voting on the Internet, for online licensing, and other digital processes. The growing interest in eGovernment has brought some attention to the concept of eVoting. Various dimensions of trust, along with usability and system ease-of-use, play key roles in influencing citizen intentions to adopt to eVoting system. The present study indicates that, among other factors, citizens’ perceptions that they share the same values as the individual people who are affiliated with providing eGovernment (and eVoting) services are especially instrumental. This study shows that the perception that the agency is made of “people like me” is associated with increased trust in the agency, which in turn is associated with increased levels of other factors that contribute to the intention to vote electronically over the Internet.