- Title
- From Marketer-Generated Content to User-Generated Content: Evidence from Online Health Communities
- Creators
- Wanxin Qiao - Beijing Institute of Technology, Beijing, ChinaNi Huang - University of Miami, Coral Gables, FL, United StatesZhijun Yan - Beijing Institute of Technology, Beijing, China
- Publication Details
- International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation"
- Grant note
- 72110107003; 71872013 / National Natural Science Foundation of China (http://data.elsevier.com/vocabulary/SciValFunders/501100001809) 72110107003 / National Natural Science Foundation of China (501100001809) National Natural Science Foundation of China (http://data.elsevier.com/vocabulary/SciValFunders/501100001809) 71872013 / National Natural Science Foundation of China (501100001809)
- Academic Unit
- MHBS - Business Technology; Miami Herbert Business School; BTE - Business Technology Department
- Language
- English
- Resource Type
- Conference proceeding
- Record Identifier
- 991032797300602976
Conference proceeding
From Marketer-Generated Content to User-Generated Content: Evidence from Online Health Communities
International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation"
2022
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