ICIS - The Spillover Effects of User-Generated Online Product Reviews on Purchases: Evidence from Clickstream Data

Conference proceeding

Young Kwark, Gene Moo Lee, Paul A. Pavlou and Liangfei Qiu

2016

Files and links (5)

url

https://lens.org/138-663-482-825-55XView

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https://dblp.uni-trier.de/db/conf/icis/icis2016.html#KwarkLPQ16View

url

https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1176&context=icis2016View

url

https://aisel.aisnet.org/icis2016/EBusiness/Presentations/11View

url

http://dblp.uni-trier.de/db/conf/icis/icis2016.html#KwarkLPQ16View

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Title: ICIS - The Spillover Effects of User-Generated Online Product Reviews on Purchases: Evidence from Clickstream Data
Creators: Young Kwark
Gene Moo Lee
Paul A. Pavlou
Liangfei Qiu
Academic Unit: Miami Herbert Business School; MHBS - Administration; BTE - Business Technology Department
Resource Type: Conference proceeding
Record Identifier: 991032069204902976