Selling the Forest, Buying the Trees: Mental Representation of Endowments

Conference proceeding

Caglar Irmak, Cheryl Wakslak and Yaacov Trope

Academy of Management Proceedings, Vol.2012(1), p.16987

2012-07

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Title: Selling the Forest, Buying the Trees: Mental Representation of Endowments
Creators: Caglar Irmak - University of South Carolina
Cheryl Wakslak - University of Southern California
Yaacov Trope - York University
Publication Details: Academy of Management Proceedings, Vol.2012(1), p.16987
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 991031714371702976