Abstract
Student faculty evaluations from an undergraduate music business related program at a private Mexican institution were analyzed using quantitative and qualitative methods with the purpose of understanding student perceptions of effective and ineffective teaching. Overall, students rated their professors highly. The best rated area was personal and professional traits, and the worst rated area was didactic abilities and strategies. In response to two open-ended questions asking for positive and negative comments about the instructors, students felt more compelled to write about their professors’ personality traits, ability to explain the content, level of preparation, level of entertainment/boredom, and selection of content. Based on these findings, a model for analyzing student perceptions of effective and ineffective teaching is proposed: The three p’s of teaching. Implications and directions for future research are provided for both higher education in general and the targeted institution/program in particular.