Abstract
This study discusses the diverse entrepreneurial trends that concert pianists are pursuing to complement their performing careers. These trends include musical endeavors such as organizing festivals, recital series, pedagogical workshops, making performer’s editions of piano literature, learning and recording unfamiliar repertoire, commissioning new works, and performing new music. The study includes eight interviews with concert pianists and four interviews with artist managers. The managers’ responses provide additional perspectives on how entrepreneurial pursuits can impact a pianist’s career. The study also provides an overview of music entrepreneurship in higher education and presents a variety of educational resources for further research on the topic. The purpose of this study is to present the various paths that can be included into the traditional model of being a concert pianist. As this study demonstrates, these entrepreneurial trends help pianists create opportunities for themselves and sustain a performing career.