Abstract
Reality television cultural and media narratives were used and marketed in the 2016 United States Electoral Campaign to reach and incite audiences and media consumers. Film analysis, television analysis, culture studies, rhetorical analysis, multi cultural discourse analysis, and social factor analysis were used as methods to contextualize, explain and juxtapose reality television media discourse as political marketing for audiences. Factual entertainment and reality television are historized to explain the current political environment and how it relates to the media atmosphere of television, social media and analyzing audiences. It is concluded that neoliberal narratives have led to the current media landscape. Topics related to the future of journalism, politics and mass culture are explored for future research.