The Intention of Attending a Sporting Event Through Expectation Disconfirmation and the Effect of Emotions

Encyclopedia entry

Steve Baeza, Manuel Santos and Jonathan Lizama

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations, pp.223-240

2019

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Title: The Intention of Attending a Sporting Event Through Expectation Disconfirmation and the Effect of Emotions
Creators: Steve Baeza
Manuel Santos
Jonathan Lizama
Publication Details: Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations, pp.223-240
Number of pages: 18
Academic Unit: Miami Herbert Business School; MHBS - Economics
Language: English
Resource Type: Encyclopedia entry
Record Identifier: 991031718508902976