29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions

Journal article

Open access

Peer reviewed

Rajesh Bagchi and Derick F Davis

The Journal of consumer research, Vol.39(1), pp.62-73

2012-06-01

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https://doi.org/10.1086/661893View

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Citation topics: 6 Social Sciences; 6.73 Social Psychology; 6.73.130 Persuasion
Web Of Science research areas: Business
ESI research areas: Economics & Business

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Title: 29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions
Creators: Rajesh Bagchi
Derick F Davis
Publication Details: The Journal of consumer research, Vol.39(1), pp.62-73
Language: English
Resource Type: Journal article
Record Identifier: 991031614930002976