Abstract
The purpose of the current paper is to provide a step-by-step tutorial for employing the list experiment to control for Social Desirability Bias (SDB). Sport management scholars routinely rely on self-report data in cross-sectional settings to test research hypotheses. However, concerns exist regarding the use of self-reports without adjusting for sources of systematic misreporting such as SDB. This study offers a walkthrough guideline using the R programming language to utilize the novel method called "multivariate list experiment" to control for SDB, using Black athletes' kneeling protests during the national anthem on the playing field as an example. All materials, including the dataset, R codes, and markdown, are provided for replicating the results.