A Strategic Approach to Managing Product Recalls

Journal article

Peer reviewed

N. Craig Smith, Robert J. Thomas and John A. Quelch

Journal of Product Innovation Management, Vol.3(14), pp.228-229

1996

Files and links (4)

url

https://lens.org/063-402-501-558-158View

url

https://www.infona.pl/resource/bwmeta1.element.elsevier-7de6cf52-4c2d-3ada-9ee7-1bff1a66570aView

url

https://www.hbs.edu/faculty/Pages/item.aspx?num=16473View

url

http://www.hbs.edu/faculty/Pages/item.aspx?num=16473View

6 Record Views

Title: A Strategic Approach to Managing Product Recalls
Creators: N. Craig Smith
Robert J. Thomas
John A. Quelch
Publication Details: Journal of Product Innovation Management, Vol.3(14), pp.228-229
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Resource Type: Journal article
Record Identifier: 991031718610702976