A framework for conducting a services marketing audit

Journal article

Peer reviewed

Leonard L Berry, Jeffrey S Conant and A Parasuraman

Journal of the Academy of Marketing Science, Vol.19(3), pp.255-268

1991-06

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Title: A framework for conducting a services marketing audit
Creators: Leonard L Berry
Jeffrey S Conant
A Parasuraman
Publication Details: Journal of the Academy of Marketing Science, Vol.19(3), pp.255-268
Language: English
Resource Type: Journal article
Record Identifier: 991031614488902976