Addressing procedures as a mail survey response inducement technique

Journal article

Peer reviewed

Journal of the Academy of Marketing Science, Vol.11(4), pp.455-460

1983-09

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Title: Addressing procedures as a mail survey response inducement technique
Creators: Linda L Neider
Paul K Sugrue
Publication Details: Journal of the Academy of Marketing Science, Vol.11(4), pp.455-460
Academic Unit: Miami Herbert Business School; MHBS - Management; MHBS - Management Science
Language: English
Resource Type: Journal article
Record Identifier: 991031576555002976