Allocating Spending On Digital-Video Advertising: A Longitudinal Analysis Across Digital and Television

Journal article

Nazrul I Shaikh, Mahima Hada and Niva Shrestha

Journal of advertising research, Vol.59(1), pp.14-26

2019-03

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19 Record Views

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Citation topics: 6 Social Sciences; 6.3 Management; 6.3.65 Customer Satisfaction
Web Of Science research areas: Business; Communication
ESI research areas: Economics & Business

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Source: InCites