An Interview with John Quelch 1992: Design Strategies to Meet the Challenges in Europe

Journal article

Design Management Journal (Former Series), Vol.1(2), pp.49-53

1990-07

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Title: An Interview with John Quelch 1992: Design Strategies to Meet the Challenges in Europe
Creators: John A Quelch - Harvard Business School
Publication Details: Design Management Journal (Former Series), Vol.1(2), pp.49-53
Publisher: Blackwell Publishing Ltd
Number of pages: 5
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Language: English
Resource Type: Journal article
Record Identifier: 991031619891102976