Abstract
This study deals with live and silent auctions of domain names. It develops a domain name appraisal model for decisions related to marketability, brand, traffic, industry e-commerce value trademark assessment. It focuses on ICANN NAF WIPO IRS type of resolution dispute cost benefit analysis and thereby lets plaintiffs, defendants, and courts budget the worthiness of proceedings compared to settling a dispute, or assessing the damages due. This study reviews the difference between a silent and a live auction of domain names. It tests the difference in the prices of domain names that were sold in each type of auction. This study demonstrates that there is a significant difference and presents the calculations. These calculations can serve forensic experts in dispute resolutions and in calculating the damages and compensations due to suboptimal choices.
