Associations Between Message Features and Subjective Evaluations of the Sensation Value of Antidrug Public Service Announcements

Journal article

Peer reviewed

Susan E Morgan, Philip Palmgreen, Michael T Stephenson, Rick H Hoyle and Elizabeth P Lorch

Journal of communication, Vol.53(3), pp.512-526

2003-09

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Collaboration types: Domestic collaboration
Citation topics: 6 Social Sciences; 6.73 Social Psychology; 6.73.130 Persuasion
Web Of Science research areas: Communication
ESI research areas: Social Sciences, general

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Source: InCites

Title: Associations Between Message Features and Subjective Evaluations of the Sensation Value of Antidrug Public Service Announcements
Creators: Susan E Morgan - Susan E. Morgan (PhD, University of Arizona) is an assistant professor in the Department of Communication at Rutgers University
Philip Palmgreen - Philip Palmgreen (PhD, University of Kentucky) is a professor in the Department of Communication, University of Kentucky
Michael T Stephenson - Michael T. Stephenson (PhD, University of Kentucky) is an assistant professor in the Department of Communication, Texas A&M University
Rick H Hoyle - Rick H. Hoyle (PhD, University of North Carolina at Chapel Hill) and Elizabeth Pugzles Lorch (PhD, University of Massachusetts) are professors in the Department of Psychology, University of Kentucky
Elizabeth P Lorch - Rick H. Hoyle (PhD, University of North Carolina at Chapel Hill) and Elizabeth Pugzles Lorch (PhD, University of Massachusetts) are professors in the Department of Psychology, University of Kentucky
Publication Details: Journal of communication, Vol.53(3), pp.512-526
Publisher: Blackwell Publishing Ltd
Number of pages: 15
Academic Unit: School of Communication; School of Communication - Comm Studies
Language: English
Resource Type: Journal article
Record Identifier: 991031619917002976