Associations between message features and subjective evaluations of the sensation value of antidrug public service announcements

Journal article

Peer reviewed

Susan E Morgan, Philip Palmgreen, Michael T Stephenson, Rick H Hoyle and Elizabeth P Lorch

Journal of communication, Vol.53(3), pp.512-526

2003

Abstract

Sociology

Sociology of communication and mass media. Sociolinguistics

Sociology of knowledge and sociology of culture

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Title: Associations between message features and subjective evaluations of the sensation value of antidrug public service announcements
Creators: Susan E Morgan - Department of Communication at Rutgers University, United States
Philip Palmgreen - Department of Communication, University of Kentucky, United States
Michael T Stephenson - Department of Communication, Texas A&M University, United States
Rick H Hoyle - Department of Psychology, University of Kentucky, United States
Elizabeth P Lorch - Department of Psychology, University of Kentucky, United States
Publication Details: Journal of communication, Vol.53(3), pp.512-526
Publisher: Blackwell
Academic Unit: School of Communication; School of Communication - Comm Studies
Language: English
Resource Type: Journal article
Record Identifier: 991031613072302976