Asymmetries in the Sequential Learning of Brand Associations: Implications for the Early Entrant Advantage

Journal article

Peer reviewed

Marcus Cunha and Juliano Laran

The Journal of consumer research, Vol.35(5), pp.788-799

2009-02

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Collaboration types: Domestic collaboration
Citation topics: 1 Clinical & Life Sciences; 1.5 Neuroscience; 1.5.1090 Fear Conditioning
Web Of Science research areas: Business
ESI research areas: Economics & Business

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Title: Asymmetries in the Sequential Learning of Brand Associations: Implications for the Early Entrant Advantage
Creators: Marcus Cunha
Juliano Laran
Publication Details: The Journal of consumer research, Vol.35(5), pp.788-799
Language: English
Resource Type: Journal article
Record Identifier: 991031613511402976