Bicultural Advertising and Hispanic Acculturation

Journal article

Peer reviewed

Hispanic journal of behavioral sciences, Vol.34(2), pp.305-322

2012-05

Metrics

11 Record Views

These are selected metrics from InCites Benchmarking & Analytics tool, related to this output

Citation topics: 6 Social Sciences; 6.3 Management; 6.3.65 Customer Satisfaction
Web Of Science research areas: Psychology, Multidisciplinary
ESI research areas: Psychiatry/Psychology

This output has contributed to the advancement of the following goals:

Source: InCites

Title: Bicultural Advertising and Hispanic Acculturation
Creators: Wan-Hsiu Sunny Tsai - University of Miami, Coral Gables, FL, USA
Cong Li - University of Miami, Coral Gables, FL, USA
Publication Details: Hispanic journal of behavioral sciences, Vol.34(2), pp.305-322
Academic Unit: School of Communication; School of Communication - Strategic Communication
Language: English
Resource Type: Journal article
Record Identifier: 991031577037802976