Building and valuing global brands in the nonprofit sector

Journal article

Peer reviewed

Nathalie Laidler-Kylander, John A Quelch and Bernard L Simonin

Nonprofit management & leadership, Vol.17(3), pp.253-277

2007-03

Metrics

19 Record Views

Title: Building and valuing global brands in the nonprofit sector
Creators: Nathalie Laidler-Kylander - Tufts University, Medford, Massachusetts
John A Quelch - Harvard Business School, Boston
Bernard L Simonin - Tufts University, Medford, Massachusetts
Publication Details: Nonprofit management & leadership, Vol.17(3), pp.253-277
Publisher: Wiley Subscription Services, Inc., A Wiley Company
Number of pages: 25
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Language: English
Resource Type: Journal article
Record Identifier: 991031613470902976