Channel evolution: A framework for analysis

Journal article

Peer reviewed

Arun Sharma and Luis V Dominguez

Journal of the Academy of Marketing Science, Vol.20(1), pp.1-15

1992-12

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Title: Channel evolution: A framework for analysis
Creators: Arun Sharma
Luis V Dominguez
Publication Details: Journal of the Academy of Marketing Science, Vol.20(1), pp.1-15
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991031577385102976