Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size

Journal article

Open access

Peer reviewed

The Journal of consumer research, Vol.23(2), pp.148-155

1996-09

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https://doi.org/10.1086/209473View

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Citation topics: 6 Social Sciences; 6.3 Management; 6.3.65 Customer Satisfaction
Web Of Science research areas: Business
ESI research areas: Economics & Business

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Title: Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size
Creators: Dhruv Grewal
Howard Marmorstein
Arun Sharma
Publication Details: The Journal of consumer research, Vol.23(2), pp.148-155
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991031578756102976