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Conducting Measurement Validation with Experimental Data: Cautions and Recommendations
Journal article   Peer reviewed

Conducting Measurement Validation with Experimental Data: Cautions and Recommendations

Glenn Voss and A Parasuraman
Marketing letters, Vol.14(1), pp.59-73
2003-02

Abstract

Economics / Management Science factor analysis Marketing measurement validation pooling bias reliability

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6 Social Sciences
6.3 Management
6.3.65 Customer Satisfaction
Web Of Science research areas
Business
ESI research areas
Economics & Business

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