Convexity Neglect in Consumer Decision Making

Journal article

Peer reviewed

Convexity Neglect in Consumer Decision Making

Michael Tsiros and Haipeng (Allan) Chen

Journal of marketing behavior, Vol.2(4), pp.253-290

2017-04-13

DOI: https://doi.org/10.1561/107.00000037

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Title: Convexity Neglect in Consumer Decision Making
Creators: Michael Tsiros
Haipeng (Allan) Chen
Publication Details: Journal of marketing behavior, Vol.2(4), pp.253-290
Academic Unit: MHBS - Marketing; Miami Herbert Business School
Language: English
Resource Type: Journal article
Record Identifier: 991031619878102976