Customer relationship management in banking: An introduction and strategic implications

Journal article

Peer reviewed

Journal of financial services marketing, Vol.12(2), pp.97-101

2007-11

Metrics

8 Record Views

This output has contributed to the advancement of the following goals:

Source: InCites

Title: Customer relationship management in banking: An introduction and strategic implications
Creators: Dan Sarel
Howard Marmorstein
Publication Details: Journal of financial services marketing, Vol.12(2), pp.97-101
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991031559253402976