Customizing Global Marketing

Journal article

The International Executive, Vol.28(2), pp.11-12

1986

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Title: Customizing Global Marketing
Creators: John A. Quelch
Publication Details: The International Executive, Vol.28(2), pp.11-12
Publisher: Wiley
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Resource Type: Journal article
Record Identifier: 991031718608402976