Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation

Journal article

José I Rojas-Méndez, A Parasuraman and Nicolas Papadopoulos

Marketing intelligence & planning, Vol.35(1), pp.18-39

2017-02-06

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Collaboration types: Domestic collaboration; International collaboration
Citation topics: 6 Social Sciences; 6.3 Management; 6.3.368 Technology Acceptance Model
Web Of Science research areas: Business
ESI research areas: Economics & Business

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Source: InCites